The pitfalls of pursuing measurement perfection
In a world where there seems to be a new channel for communicating with customers every time you turn around, there’s an increasing problem of “perfection paralysis.” With so many new channels popping...
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Is your marketing plan medal worthy?
With the Olympics taking place this month, everyone is going to be thinking about going for the gold. Ever wonder whether your marketing is worthy of a gold, silver or bronze medal? Better yet, ever...
View ArticleAndy’s Answers: Why Whole Foods looks to its customers for its Pinterest...
Natanya Anderson, director of social media and digital marketing at Whole Foods Market, says Pinterest creates a lot of great opportunities for brands. For Whole Foods, it drives a ton of traffic to...
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